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Searching for the Stars: How Yang and Filo Took Their Business to New Heights
“I think that it's always possible to have a great company if you have great ideas,” says Yang. “I will say that since the web has become more commercialized, it also takes some good financial resources to build a great business, but as I always say, you have to have the idea first.”

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How Search Engines Work
The Googles, Yahoos and Bings of the world are highly motivated to prove that they should be your favorite resource to search for information on the Internet. When you (and millions of others) use their search tool, the volume of resulting users allows these companies to sell ads above and beside the search results they present to you after you have entered your search term, the “key words” that you feel will help deliver the information you are looking for. To be in a position to offer relevant results, a search engine carries out four primary tasks:
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