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If you Want to Become an Entrepreneur, Check your Ego at the Door
If you are a newly minted entrepreneur, you will need to stop caring what your former work colleagues and your friends think about what you are doing.

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Lesson #5: Use IT to Interact
Unlike the owners of most other sports teams, Cuban chooses to sit courtside along with the rest of the Mavericks’ fans instead of in luxury boxes. This is characteristic of Cuban, who, throughout all of his businesses has strived to maintain open channels of communication with the people that matter – whether they are the fans, staff or customers. And, because he is a self-professed technology geek, Cuban chooses to use the Internet as his means of keeping in touch.

Who Loves Your Business (and Why)?
Ideally, you want not just customers, but fans. You want your business name to be passed around via word-of-mouth without you having to do any work. How do you find customers? How do you turn them into fans?

The Good, The Bad and The Ugly
There are ways to turn even your most difficult customers into raving fans.

Sales Force Motivation - Learn from the Red Sox' Miraculous Comeback
If you observed the Tampa Bay fans during game 1 in St. Petersburg and game five in Boston, you would have observed some very tense, anxious people. Yet if you paid any mind to the Red Sox fans in the three games they lost and prior to their comeback in game 5, they didn't seem very upset at all...

Synergy, The Power of the Flock
What happens when a group of players with mediocre talent outperforms a team of superstars? Just because you have a group of players playing together doesn’t mean they’re a team. “It’s easy to get the players. Getting them to play together, that’s the hard part,” said Casey Stengel, the former great New York Yankee manager.

Are You In The Game
Have you ever noticed that it is the people in the stands who supposedly know everything about the game? They give all kinds of advice, but you don't see them actually in the game. It is as if the game exists only for them. Many will say that yes, the game does exist for the fans, for without the fans, where would the game be? I'd like to throw a wrench into that argument and say that, yes the fans are an important part of the game, but without the players, the game wouldn't exist either.

How Will Your Audience Find You?
Business authors/bloggers: here's how to recognize your best friends and soon-to-be raving fans.

Killing Your Competition with (Client) Kindness
Five Core Principles for Turning Clients and Prospects into Raving Fans

3 Ways to Boost Team Spirit and Attendance with Inflatables
Whether you work in pro, high school or college sports marketing and promotions, one of your primary goals is to increase attendance. If you have no fans in the stands, everything else suffers. Admission revenues decline; concession stand income is reduced, and sponsors lose interest. Inflatables get fans fired up about all sorts of sports.

Grow Your Facebook Fan Page With Free Samples
Business owners may wince at the word "free" when it comes to their products, but giving away freebies or discounts is a great way to introduce your product to new buyers and encourage more sales. Studies have shown that users of the popular social networking website Facebook are much more likely to "like" a Facebook page if the company offers special freebies and discounts to its fans. By generating more and more fans, businesses can increase their overall visibility on a larger scale. For example, when a person "likes" a product on Facebook, this activity is posted on their profile for the rest of their friends to see. Considering the fact that the average Facebook account holder has about 500 friends, this can dramatically spread the message of your company while also increasing its credibility.

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