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Top 5 Ways Business Acumen Adds to Your Bottom Line
Acumen is described as insight, good judgment and wisdom. Sales acumen combined with business acumen is being hyper aware of trends going on in the world and connecting the trends to your product/service and solutions. The salesperson of the future is moving beyond bonding and rapport; They are professional that know how to carry on a conversation at the 'C' suite. Today's decision maker expects a professional salesperson to understand the business of business.

Use a Benefit Funnel to Write Compelling Copy
If you've studied some of the big-name direct marketers, you may have heard of a "customer funnel" or "product funnel." That's *not* what this column is about, so don't skip it because you think you already know. (If you don't know, I explain in the last paragraph.)
92% of Executives Are Weak on Oxygen
Shallow breathing causes a weak immune system and permits access to diseases.
You Can't Win If You Don't Keep Score
Unless you have the DREAM Marketing budget, it's vital that you make every penny count, yet the majority of businesses out there don't really keep score when it comes to the effectiveness of their marketing initiatives. It's no wonder, if you have every cracked a book on marketing metrics. Most are pretty dry and definitely written in "yawn-ese." So, what should you be measuring beyond the obvious (sales revenues and profits)?
Sales Training For Service Businesses - Why Should I Use You? - Part 3 of 3
Sales Training is not always what is required for many service companies. Why should some one use you?

Ahas!
I love those rare and often serendipitous moments when I see something in a new way for the first time. I wish that I could plan them but I guess, by definition, an AHA! has to come to us. Perhaps the most we can do to facilitate them is to remain open and not ignore them when they are jumping up and down waving their arms in front of us to pay attention.

Other yawn Related Articles

You Can't Win If You Don't Keep Score
Unless you have the DREAM Marketing budget, it's vital that you make every penny count, yet the majority of businesses out there don't really keep score when it comes to the effectiveness of their marketing initiatives. It's no wonder, if you have every cracked a book on marketing metrics. Most are pretty dry and definitely written in "yawn-ese." So, what should you be measuring beyond the obvious (sales revenues and profits)?
Innovation Champions, Skunkworks, and Organization Learning
Advertising executive, Charles Brower once said, "A new idea is delicate. It can be killed by a sneer or a yawn; it can be stabbed to death by a quip and worried to death by a frown on the right person's brow." When innovations are in the exploration stage, they need a champion to take them through the rest of the developmental stages.
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