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Marketing Morality
Is that an oxymoron? Is it possible to hold a marketer morally responsible?

Other year advertising Related Articles

The top 7 marketing strategies for independent professionals on a budget
American companies spend billions of dollars each year on marketing. As a matter of fact, in 2001, U.S. advertising expenditures alone topped $230 billion, more than doubling the $105.97 billion spent in 1980. (Source: "Advertising: Exposure and Statistics" November 2003 newsletter of the Media Education Foundation)

The Message Behind the Man: How Ogilvy Achieved Success
Thirty-three years after he first began his own advertising agency, Ogilvy wrote a memo to his staff entitled “Will Any Agency Hire This Man?” In it, he wrote, “He is 38, and unemployed. He dropped out of college. He has been a cook, a salesman, a diplomatist and a farmer. He knows nothing about marketing and has never written any copy. He professes to be interested in advertising as a career (at the age of 38!) and is ready to go to work for $5,000 a year.” Fortunately, a London firm did hire him, and there was no looking back for Ogilvy. How he did someone with no advertising experience end up shaping the entire industry?
First Quarter Ad Spending: Internet Up 16.7%
The first quarter 2007 numbers are out for ad expenditures, and they are solid, if largely unimpressive. By way of context, they are skewed by last year's Olympic advertising and they show a fall off in non-Internet areas. The latter category, however, kicked ad ass, with online display advertising (CPM) up a smashing 16.7% year-over-year.

Is Online Advertising Cost Effective?
If you are planning on advertising a business, there are a variety of different methods of advertising that you can consider. You can consider advertising offline through magazine ads, billboards, radio ads, and more. However, many people today are choosing to go with online advertising.
A little brand personality goes a long, long way.
Do your advertising and marketing reflect your brand personality? Ever wonder how to tailor your advertising to reflect the brand personality of your small business? This article simplifies the process and breaks it down into five basic components. Expert advice from a 25-year advertising and marketing executive.

Are you dialed into radio advertising?
Have you ever wondered whether or not you should include radio advertising in your marketing mix? In this article, you'll learn some very specific reasons why radio is a good buy for small businesses from a 25-year advertising industry expert.
The Role of Creative Advertising Techniques
Even the advertising industry is very competitive. To entice more clients, advertising companies are using many advertising techniques. Each advertising company seeks to outperform and outthink the others. The more competitive innovative the advertising is, the more clients it can draw.
WHAT IS ADVERTISING?
Advertising is attempting to influence the buying behavior of your customers or clients by providing a persuasive selling message about your products and/or services. There are many different types of advertising that are effective for small businesses, from traditional forms of advertising such as signage, yellow pages listings and newspaper advertising through newer forms such as pay per click advertising on the Internet. Technically, advertising is only one way of promoting your business, and you will want to be sure that whatever form of advertising you choose fits in with your marketing plan and overall marketing strategy.
What A Beautiful Year
It was a weird year, and in many ways, a difficult year. It was a year of uncertainty, even a year of adversity for many people. It was a mean year for politics, a brutal year for business, and a disastrous year for the economy. But it was also a beautiful year....
General Points of Banner Advertising
Banner advertising is one of the oldest forms of Internet advertising. The advantages of this method of advertising for the site were most evident in the early era of Internet advertising. The first banner ad campaigns were quite primitive - simple manual exchange of non-standardized advertising images with links between webmasters.
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