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yellow pages Tagged Articles
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A few first steps into Internet marketing
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| Existing businesses should have a web presence, but in what form? This article examines some of the ways that the Internet may be used to get started, without an elaborate or costly approach.
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Catchy Cleaning Business Names
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| The myth is that you need to have your name as close to the front of the alphabet as possible. That's not exactly the truth. Most people will bypass "AAA Cleaners" because the thought is that if someone doesn't care enough about their business name to present themselves, they will not care too much about the quality of service. While looking for names in the phonebook, most people look at the ads first. What you really need is an ad in the local yellow pages that stands out. For that ad to stand out, you will need a catchy name. |
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Technology Is Changing Traditional Brick & Mortar Business
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| Traditional advertising is changing and evolving. Has your business kept up? Hard-copy advertising is becoming obsolete. |
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Google Local Free Online Advertising
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| Google local is a service from Google that let's you search businesses pertaining to a particular locality and find all the contact information about it including the exact location. It's more or less like the traditional yellow pages, gone completely online. |
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Ma Bell Still Counts- You Must Get Listed in ALL the Phone Books
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| Back in the day it was basically automatic -- there was one phone company and they put your business in the book. It’s not so fast and easy today. In a perfect world they’re supposed to all work together and populate on another’s books and databases, but that’s not happening. This article lists numerous resources to help you get your business listed. |
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Cooking Up a Storm: Fields Opens Up Shop
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| After realizing how unsatisfied with her life she had become, Fields decided something needed to change. And, she knew instantly what it was. “In that room, that evening, I made a decision that I was going to go into the cookie business,” says Fields, “that that was my calling, that that was what I could do best.” |
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Lesson #3: Let Your Customers Try and Buy Your Product
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| “I learned how important what I call ‘try and buy’ was,” says Fields. “I didn’t want to advertise and say my cookies are the world’s best. It would be presumptuous of me to say that. Instead I wanted people to actually experience the product, try the product, and if they thought it was worthy, if they liked it, then they could buy it.” |
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Measure THAT
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| One of the secrets of the Yellow Pages was that the phone company would give you a second line when you bought a big ad. |
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Marketing Your Marketing
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| Don’t limit your marketing merely to the media you’re using. Market it all over the place. Anything worth promoting is worth cross-promoting. |
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Chaos, Confusion & Catastrophe: The Three C’s of Small Business
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| I just have to get this out of my system. I have had so many negative experiences n the past few weeks with “service companies” who simply have no idea -- none, zilch, completely vacuously zero – of what service is, that I simpl could not restrain myself from writing about it and sharing it with you, given how committed you are to fulfilling the vision of entrepreneurship. |
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Reaching the unreachable
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| Marketing, I think, can be divided into two eras. |
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The Truth About Customers
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| You may think you know why your customers buy from you, but there's a good chance they buy for reasons other than the reasons you think. Or they don't buy for reasons that may escape you.
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What Guerrillas Know About USPs
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| A USP is a unique selling proposition, first popularized in 1961 by advertising legend Rosser Reeves in his book, "Reality In Advertising." Your USP is your proprietary competitive edge stated in clear, concise terms. Every business must have one to succeed. But most businesses don't. Not surprisingly, most businesses fail. Your USP needs three traits to be effective: |
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Direct Response Directory Ads
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| For some, not all mind you, directory advertising, the kind the Yellow Pages sells, is still a decent place to advertise. |
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Yellow Page Advertising - Writing a Yellow Page Ad
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| Even though there is a growing focus on internet advertising, the yellow page book is still a popular and effective form of advertising for local businesses. As with any type of advertising, you want to grab the attention of your viewer and get them to act. This is especially important if your business is in a very competitive market, where you may be competing against hundreds of other companies. |
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Creative Ways to Market Your Business…
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| Marketing your business has become more important more than ever in this tough economic climate. I constantly hear business owners cutting costs to operate on a tighter budget. One of the biggest mistakes is cost cutting marketing costs. Marketing helps bring revenues in the door and this is the last area to cut. Below are some traditional and creative ways to market your business. |
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20 Ways to Advertise Your Website for Free
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| The internet was designed to be a free means of communication. As a result, there are a number of resources you can use to ‘advertise’ your business….for FREE! Listed below are some of the best ways to advertise your website online: |
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Demise of the Yellow Pages
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| Yellow page use is declining. If your Yellow Pages leads are drying up, there ar4e two important lessons. You need to have a web site, and customers need to be able to find it in the search engines. |
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Tracking the Return On Investment of Your PR Campaign
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| There's an old sales adage that says "People buy from people they know, like and trust," and public relations (PR) is one of the most cost-effective ways to build the awareness, goodwill and credibility that help influence buying decisions. Not that we would suggest that small businesses use PR to the exclusion of all other marketing tactics, but a healthy dose of PR, combined with a little advertising, direct mail, or other tactics, can provide a big sales boost for many small businesses. |
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What Is The Point Of Advertising?
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| I was recently looking through some of my local Yellow Pages and also local business websites in my area when I started to think about the purpose of advertising. I get the weird feeling as I am flipping through some poorly constructed ads and websites that some (ok, a lot of) businesses don't understand the purpose of advertising. |
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How To Make People Want To Buy Your Product – Step By Step Establishing Your Brand
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| Establishing your brand is a step-by-step process. Big companies pay someone else to do it for them. Small and newly established companies usually do not have that luxury. They have to do it themselves. The good news is, it is not that difficult. When you can afford it you probably will want to bring in the professionals but when you are just starting out you can easily do it yourself with a little help from your friends. How? You determine your mission, vision, audience, and find out what sets you apart from your competitors and then you just put one foot in front of the other and begin to establish your brand. Follow me, I'll tell you how, step-by-step. |
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The Only Steps You Need To Get Your Dream Job
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| With outsourcing, downsizing and plant shutdowns increasing, more and more people are finding themselves competing with youthful college graduates as well as their friends for the ever-shrinking supply of desirable jobs.
Who do you think gets the best job? |
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Twitter Tools: The Definitive List of the Best Twitter Tools Ever
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| Are You On Twitter? Then You Need to Start Taking Advantage of the Best Twitter Tools. They Will Make Your Job Easier, Get More Followers than Ever and Give Your Business Wide Exposure.
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Why Market Research Will Help Your Business
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| You don't have to hire big expensive market research firms. It's easy to gather and evaluate information on your own, with no cost. |
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Five Search Engine Optimization (SEO) Tips and Tricks
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| Discover 5 of the Most Effective Tips and Tricks for Search Engine Optimization (SEO). Meta Keywords, Google Submissions, Over-Optimization and Link Sources.
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Entrepreneurs – Getting Your Plumbing And Heating Business Better Known
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| You’ve got a great plumbing and heating business going. You thought that everyone needed a plumber but business is slow and you just don’t seem to be getting your name out there. What do you do? |
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Self Assessment...Do You Really Need An Accountant To Deal With This??
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| This article examines what benefits are gained by using a qualified professional to handle your tax affairs for you. Not using an accountant for your tax matters is akin to doing your own minor surgery on yourself to save the cost of a surgeon. I hope you would never dream of doing that - so why then would you risk getting into strife with the Tax Office just to save a few quid. Any accountant can more than justify his fee and can save you money on your tax bill that you will never have thought of. After all...if you were expert in tax you would be a tax consultant - not running the business that you are. |
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Yellow Pages - To Advertise or Not To Advertise
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| With so many other ways to access information today, it should be no surprise that the effectiveness of directory books such as the Yellow Pages is on the decline. However they still are a main source of information for visitors in a hotel room, or users of public telephone booths. Some older age demographics also prefer them to other alternatives. It is expected that we will continue to see these familiar yellow books around for approximately 10 more years. So whether they are right for you really comes down to knowing the search habits of your ideal clients. |
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Use Two-Step Direct Response Advertising and Stop Wasting Your Ad Money
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| Have you wondered why some companies continually advertise? It's because they know how to develop direct response advertising. This article will show you how to do it. |
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Education Based Marketing the New Sales Paradigm for Relationship Selling
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| Are you engaged in the old paradigm of sales based marketing? Have you heard of education based marketing? If you believe in relationship selling and wish to increase sale, then you may need to change your sales paradigm. |
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How To Get SEO Backlinks To Your Site, Part 1: 4 Quality Methods!
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| Every blog or website needs a steady supply of high quality, relevant SEO backlinks from quality sources if it's going to make any headway. As we all know, relevant traffic is what makes a website successful, and if you're not ranking high in the major search engines, you're missing out on all the free traffic that could come your way.
In order to tap into that wonderful search engine traffic, you will have to know how to get SEO backlinks to your site on a regular basis. Even after you get into the top position, you will have to continue your SEO backlink creation so that you are able to maintain that rank and have a consistent flow of traffic. I will explain eight high quality methods of getting targeted SEO backlinks to your site in this two-part article.
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Navigating A Marketing Spin Out
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| If you own a medical, dental or legal practice, you probably already know that marketing your practice in today's difficult economic times is like navigating a race car during a spin out. Putting the brakes on your marketing budget is not the best way to survive and thrive in a challenging economic environment. You can and should cut back on marketing that is not working. However, you should invest in f you the areas that are generating your most cost effective leads - especially Internet marketing. |
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Entrepreneurs – Take The Ice Out Of Cold Calling
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| What is the best way to make a cold sales call to a business? Do you normally call up and ask to speak with the business development manager then go right into your sales pitch? Is there a more effective process you can use? Is there a way of becoming more effective? |
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Entrepreneurs – How Do You Find A Lawyer For Your Company?
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| Do you need a lawyer to help you in establishing your new company, to expand it – or even worse because you have legal problems? It’s difficult isn’t it? |
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Fishing For Business?
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| Imagine sitting on a quiet lake in the early morning. You’ve been out on the same boat, on the same lake for a week, but you haven’t yet caught anything... |
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Are You Falling Into This Advertising And Image Trap?
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| Whilst we were away last week I couldn't believe the huge number of businesses that had fallen into this obvious advertising and image trap.
Website hosting is so cheap and easy these days that it is no wonder most businesses have some form of online presence, and proudly include the website name and email address in their marketing materials.
And I hasten to add that is a good thing. Unless...... |
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Website Role In A Brick-And-Mortar Business
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| Website is not a substitute for old fashioned foot traffic and many people still seek human help and customer service, but small business owners should use their website to complement their business. |
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Business Planning: A 2:1 Return on Investment
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| Let me take you back a few years to my government days, when I was head of the Corporate Development team within Treasury. One of the areas my team looked after was Strategic and Business Planning for the department and all of the little units within the department.
Now at that time Treasury was renowned for its planning. They loved having other departments take time to plan their strategies, projects and priorities. They created massive guideline manuals that made the Yellow Pages look like a weekly women's magazine so people knew EXACTLY how to plan. They had whole teams of people scrutinizing the details in each department's plans.
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Using Articles in Marketing For Small Business
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Here’s a quick business-marketing lesson. In business you spend a lot of time building your brand to let people know you exist and to attract clients to you. This is done via “push strategies” where you are pushing your brand into their awareness – such as advertising/direct mail/yellow pages and “pull strategies”. Pull strategies are gentler. It’s where you attract people to you ... because they want something they know you have or you can offer them.
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Being remarkable - how to have an extraordinary business
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| I see a lot of businesses. Some of them are remarkable and extraordinary when I first see them, but they don’t realise it, and don’t know how to tell people about the special . Some of them are rather dull, staid businesses, but by the time I’ve finished with them, they’ve got that extra something that gets people talking about them.
Setting out to make your business remarkable can have amazing benefits. If you’re struggling to attract customers, or to make enough money, you need to think again about how people see your business, or if they notice it at all.
What’s a remarkable business?
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Marketing - How Much Do You Spend?
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| Just how much do you budget for in your marketing? Or do you even have a marketing budget? |
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EVERYONES IN SALES
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| So you’ve decided to start your own home-based business—congratulations! Welcome to the world of selling.
“What?” you ask, “I just want to do my work. I don’t want to be in sales!”
Ah, there’s the rub.... |
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Don’t drown from the effects of Riptide Marketing
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| Strategic lifetime marketing is an approach to marketing that capitalizes on the lifetime value of your most desirable customers. Strategic lifetime marketing is the ultimate life preserver for your business. The key is to develop such a lifetime-oriented approach to marketing before a crisis occurs. Read on to learn how. |
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Starting A Nonprofit
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| A nonprofit is essentially like creating a business. It requires the same need to engage in serious planning much, as a business does, before filing the incorporation papers, and applying for your tax exemption from the Internal Revenue Services. Everyday there are literally thousands of nonprofits being formed. The competition for money, volunteers, and other resources is huge. Your nonprofit will need to work hard to separate yourself from the masses. |
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Why You Should Work With a Franchise Consultant
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| A franchise consultant will make your journey to become a successful franchisee smoother; he will help you to carry out all the necessary research works and also assist you in selecting the right franchising company.
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Earn Your Fortune In Finder's Fees
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| The easiest money you'll ever make.
Would you like to earn $75,000 per month for 5 years? |
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How to Write Your Own Business Marketing Plan
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| The first step of writing your business marketing plan is to understand what type of industry you are in. |
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How to Accelerate Small Business Marketing Momentum
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| What's keeping you from reaching new success with your small business? If you're like many small business owners the problem is that your marketing efforts have leveled off and your list of prospects isn't growing as fast as it used to grow. |
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The Value of SEO in Your Marketing Budget
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| Are you putting your marketing dollars where they are most effective? Do you have the best return on investment when it comes to your current marketing media types? |
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Business Advertising
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| As entrepreneurs, we may not have much money to spend on promotional means, but that doesn’t mean that small business advertising has to be limited to word of mouth and the like. Over the years, this creative class of business people has come up with some tried and true strategies to get word of their businesses out there, and I’m here to share some of them with you. |
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Business Advertising
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| As entrepreneurs, we may not have much money to spend on promotional means, but that doesn’t mean that small business advertising has to be limited to word of mouth and the like. Over the years, this creative class of business people has come up with some tried and true strategies to get word of their businesses out there, and I’m here to share some of them with you. |
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Marketing Offline Can Substantially Increase Your Online Business
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| It is effective to market your online business locally primarily because potential customers and business recruits prefer to have the option of speaking with the business owner face to face. You will no longer be that “someone they found online,” but someone that they will be able to relate to and feel confident doing business with.
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