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Leveraging Your Way to Big Brand Status
When it comes to creating a business brand, small business owners often feel they can’t do it alone. No surprise. You can’t! Yet throughout school we’re taught that we have to “do it” on our own otherwise we’re “cheating.” This lone ranger approach is the demise of millions of businesses.

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An Integrated Training Assessment Program
An integrated assessment program also provides insight and development goals for the instructor and course design. Assessment is a diagnostic tool that ultimately helps the learners confirm what they have learned and helps the instructor plan for future learning or remediation. A well-built test is a quick and objective way to identify the strengths and weaknesses of the delivery of the learning program.

Training is a Journey Not a Destination
When I was thinking about this article, one of the things that got me wondering was why we put ourselves through training, through learning. I was over 30 when I learned to drive first and I remember praying that the driving instructor would not turn up, that he would forget me, that I wouldn’t have to go through that awful vulnerable vacuum of being a learner…I couldn’t believe that I would ever get to the stage when I could actually hold the steering wheel with one hand and change the gears with the other.

Pavel: 80/20 Powerlifting and How to Add 110+ Pounds to Your Lifts
Pavel Tsatsouline, former Soviet Special Forces physical training instructor, has made a name for himself in the world of strength. He wrote the below article, outlining the simple routine of Russian Master of Sports, Alexander Faleev, for Built magazine, which folded before publication. Pavel contacted me to publish the piece here, and I am pleased to offer it to you as an exclusive.
Make Writing a Priority, Not a Pain
Whether you're working on a book or an article marketing campaign, writing is like exercise. And if you want it to really work for your business, then you need to make writing a priority, just like going to the gym or your yoga class.

Bikram Yoga
There was a Bikram Yoga Studio next to my gym, and I thought I'd like to try it. However, the idea of doing yoga postures in a heated room -- didn't sound fun at all. Then, I was visiting my friend Wendy in New Jersey, who owns a Bikram Yoga Studio. And, I tried it. 26 postures, designed to scientifically warm and stretch muscles, ligaments and tendons in the order in which they should be stretched. The heat of the room allows for deeper stretching, and stimulates those sweat glands for maximum detoxification.

Home-based Business Idea: Yoga Instructor
If you have been teaching Yoga for several years, you may want to start your own home-based business. Being in the industry must have earned you several contacts or clients whom may be your followers. While putting up your own yoga business has many difficulties, but given the right business plan and attitude, your business will surely prosper.
‘Unrealistic’ Athletic Goals: Why and How to Pursue Them
Pavel Tsatsouline was punching me in the ass. It’s not every day that you have a former Soviet Special Forces instructor punch you in the butt cheeks.
Deep Breath
This morning, as I cranked through my 5am – 7am routine (which ends at 6am today because I have to leave the house at 630am to get to CU Boulder to give a keynote at the 2011 Boulder Economic Summit) I kept thinking to myself “deep breath.” If you do yoga you know exactly what I’m talking about – it’s part of Amy’s mantra for each of us to relax, slow down, and concentrate.
The Motown Etiquette and Style Coach Maxine Powell
Very few people outside of the Motown entertainers know about Maxine Powell (finishing instructor, consultant, fashion designer) from Detroit, Michigan. Ms. Powell was responsible for the style and manners of the Motown entertainers.
5 Tips On How To Create A Client Attractive “About” Page
Getting a massage, acupuncture, 1:1 coaching, nutritional health counselling, doing yoga … for the first time can be a scary experience for people.
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