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Lesson #5: Do Not Go Wild with Your Marketing
The name L.L. Bean conjures up exciting images of adventure and explora tion. It was the store you would go to if you wanted to set off on an arctic expedition. It was the brand you would trust to get you through a night camping during a thunderstorm in the back woods of Yosemite. It was the company that was going to help you survive your most daring journeys.

Needed - One More Friend
Somebody once said that a stranger is simply a friend you haven't met. The dictionary says that a friend is one who is attached to another by affection which leads him to desire his company, or one who has sufficient interest to serve another.

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Lesson #5: Do Not Go Wild with Your Marketing
The name L.L. Bean conjures up exciting images of adventure and explora tion. It was the store you would go to if you wanted to set off on an arctic expedition. It was the brand you would trust to get you through a night camping during a thunderstorm in the back woods of Yosemite. It was the company that was going to help you survive your most daring journeys.

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