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Meeting with people- Establish rapport
Last week I started talking about an important part of your Marketing and Branding Strategy, which is to meet with people, usually one-on-one. I made some suggestions on agenda topics you can use with these meetings. This week, I will discuss establishing rapport.

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Giving back to community makes good business sense
I went one on one with Toronto Argonaut President Keith Pelley to talk about their involvement with the youth initiative called, Stop the Violence. Toronto has has a very bumpy year as far as youth crime and violence is concerned and the Argo's are a shining example of how business can help build stronger communities...
What I Learned From Coach Vince Lombardi That Guides Me in My Business
As a youth, I started playing organized, supervised football through the Boy’s Club in Elizabethtown, PA. I went on to play football at the junior high, junior varsity, varsity, collegiate levels and beyond for a total of about 18 years. During those years, I became totally impressed with a football coach named Vince Lombardi and his principles. And to this day, I try to use what I learned from Coach Lombardi in my business coaching practice and my personal life. Coach Lombardi believed that running a football team was no different than running any other kind of organization or business. Reflecting on the Maraniss book, other reading and personal experiences, I selected 10 key character traits & 2 quotes from Coach Lombardi for each trait to represent the lesson learned from each character item.

Who’s Coaching You on Your Path to Success?
You would never expect an athlete to reach the Olympic Games without a world-class coach. Nor would you expect a professional football team to enter the stadium without a whole team of coaches – head coach, offensive coach, defensive coach, and a special teams coach. Well, today, coaching has moved into the business and personal realm to include coaches who have succeeded in your area of interest – and who can help you traverse this same path or even one far greater.

Go, Coach!
I must admit that, though a fanatic football fan, I find that most coaches' books leave me cold. Not so the recent offering from legendary Michigan coach Bo Schembechler: Bo's Lasting Lessons (with John Bacon).

Turnovers & Takeaways
True football fans, particularly those like me who consider football a religion rather than a mere obsession, speak an entirely different language than you normal people. While I am, like other “NFLians” bound by a certain code of honor, I’m going to let the rest of you inside our secret world: just this once!
IT'S ABOUT PROCESS NOT OUTCOMES OR WHAT FOOTBALL TAUGHT ME
Two of the greatest life lessons I ever learned believe it or not came early in my amateur football coaching career. They were to have a profound effect on my philosophy of life thereafter. So, if you can bear with me and allow my propensity to perhaps over-romanticize my 25 years as a football coach, I promise there is a lesson(s) here. You don't even have to like the sport!
Learn more skills in Sales to get the Results you want
It's a Monday morning after the big match at the weekend and the premier league football coach brings the team in to review the match. On goes the video and the coach and players watch, each move is analysed, the tape is stopped and the coach asks the group what was good, what was poor and what can they do different next time.

Razban Golden Rule 3: Executive Coach's Game Plan
An Executive Coach, just like a Football or Basketball Coach, must create a Game Plan that consists of synchronized Strategic and day-to-day plans for the operation of the company. These two plans must roll into company business plan that includes market share and ROI. All three must be considered living documents and subject to change control.

Help Is Available
Former Notre Dame football coach Lou Holtz tells the story of the fellow who was driving on a slippery country road when he slid into a ditch.
New Penn State Coach - Just Like Dysfunctional Sales Management
Officials at Penn State will introduce Bill O'Brien as their first new head football coach in nearly 50 years. He will be responsible for rebuilding the football program and through that, the image of the school. That will be one difficult job and it begins immediately. Today, Bill O'Brien is still the offensive coordinator of the New England Patriots. Because the Patriots are the #1 seed in the playoffs, Bill O'Brien has another challenging job - preparing and helping the Patriots offense, led by future Hall of Fame Quarterback Tom Brady, to compensate for their own pathetic defense, as they attempt to advance to another Super Bowl championship. Bill O'Brien. One coach - two full time jobs. Both teams need his immediate, undivided attention and won't get all that they need.
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