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Lesson #5: Focus On Your Users Not Your Revenues
“If we wanted to, we could instantly turn this into $10 million in revenue per month by running pre-rolls [short video ads] on the videos,” says Chen. “But at the same time, we’re going to make sure that whatever revenue model we’ve built is going to be something that’s accepted by the users.”

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How to put your videos on YouTube
YouTube is currently the world's most popular video upload site and gets about 65,000 or more videos a day submitted to them. YouTube says that their videos account for 60 percent of all videos watched online and that their visitors spend an average of 17 minutes per session on the site. According to Nielsen NetRatings, YouTube has nearly 20M unique users per month. So how do you get to join the party and have your videos online at YouTube? It's really easy. First you got to shoot, create and compress a video.
The Youngsters Behind YouTube: The Early Years of Chad Hurley and Steve Chen
“Everybody aspires to be a star,” says Steve Chen, a Taiwanese immigrant who came to the U.S. with his family in the hopes for a better life. Chen’s aspirations became a reality when he, along with Pennsylvania-born Chad Hurley created what is today the world’s largest online video website. YouTube, having been launched no more than two years ago has now become a global sensation, propelling both Hurley and Chen to the top of Business 2.0’s list of “The 50 People Who Matter Now.” YouTube was also named TIME magazine’s 2006 “Invention of the Year.” When Hurley and Chen decided to sell their company, they did so for a hefty price tag of $1.65 billion.

The Virtual Explosion: YouTube’s Success Soars Off the Charts
After that fateful dinner party, where Hurley and Chen wanted to create a simpler way to share their videos of the night, they immediately went to work creating the answer. “In February, we started developing the product,” says Hurley. “In May, we had our first public preview. And in December, we officially launched YouTube. By that time we were serving over three million videos a day.”
Lesson #3: Viral Marketing Could Be Vital For Your Business
YouTube did not just grow to become the virtual monster that it is today simply because it made it easier for people to upload and watch videos, although it did that too. Instead, it was a carefully planned strategy on the parts of Hurley and Chen to engage in a campaign of viral marketing that helped take YouTube to the where it is today.

Lesson #4: Timing is Everything to the Entrepreneur
YouTube was not just about watching and sharing videos online. What made YouTube so successful was Hurley and Chen’s ability to take advantage of the changing environmental factors in which they found themselves. They understood that timing was everything, and that if they did not take advantage of the changing times, somebody else would.

The Dynamic Digital Duo: How Hurley and Chen Manufactured Success
“We’re not in a hurry,” Hurley once said. “We’re interested in building our community. We’re trying to improve discovery. We’re trying to improve the experience for people on our site.” They might not have been in a hurry, but their site sure grew in one. Today, YouTube has almost half of the online video market, and is still growing. How did a university dropout and a boy who loved to draw become the industry leaders they are considered now?

YouTube Video Optimization for Search engine Optimization
Optimizing videos for YouTube has become a growing trend. YouTube is a dominant force in video sharing and having a top video can make or break a company. Google also shows YouTube video results on competitive search terms through Universal Search, outranking the top organic search results. Not having a video on YouTube means you are falling behind the competitors. Optimizing videos for YouTube has become a growing trend.

7 Tips For Marketing On YouTube
YouTube is taking the industry by storm. It seems that anyone and everyone is beginning to make a statement on YouTube. So the question is, as a small business owner should you market your small business through YouTube?
How to Use YouTube in Public Relations
As a publicist I am using YouTube in every way possible for all my clients. I truly see opportunities for every type of client I represent including, authors, doctors, lawyers, entrepreneurs and even charities. One has obtained more than 2 million views and one author landed a TV interview from a YouTube book trailer. YouTube is a great tool for public relations.
Legal Marketing: Optimize your law firm's YouTube content in 7 easy steps
Once you have your law firm’s videos uploaded to YouTube, you need to optimize them. Follow the steps below to get the most out of your YouTube content. According to the YouTube Blog, over 35 hours of content is uploaded to YouTube every minute. Start doing some math, and you’ll quickly see that this translates to millions of hours of video content.
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