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GENERATING LEADS, BRAND, RELATIONSHIPS, AND TRUST AT THE SAME TIME
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| By Mike Schultz
Relationships. Trust. Delivery of superb value. These are core ingredients of a successful service firm. Talk to 100 service firm marketers and leaders, and they'll all tell you (and most of them believe it, even if they're wrong) that their firm is in the top of their industry in each of these categories.
Why, then, do service firms typically do such a poor job of bringing relationships, trust, and value into their marketing mixes?
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